Complimentary: This works almost as well as “free.”Last chance: Inspire urgency.Now: No one likes to wait.Flash sale: Flash sales create urgency and a sense of being in the know on a great deal.Convenient: How will you make readers’ lives easier?Breakthrough: Stay on the cutting edge with new solutions customers haven’t seen before.Buy one, get one: It’s easy for customers to understand the value you’re offering.Thank you: Readers like to feel appreciated.Introducing: Let readers know they’re the first to hear about something.Join: Encourage readers to join a select community.You: Write as if you were speaking directly to the customer. Make it about the reader, not about yourself.Because: Give customers a compelling reason to take action.Free: Don’t underestimate the appeal of “free.”Value: Highlight the value that customers receive for their money. “Cost” or “price” imply losing something – in this case, money.Guaranteed: Make readers feel they have everything to gain and nothing to lose.Amazing/incredible: Customers respond to something out of the ordinary. But be careful not to overuse these terms, or they lose their power.Easy: Let subscribers know how much easier life will be with your product or service, and then make it simple for them to take the next step in the purchasing process.Discover: Imply there is something new and unknown to the customer, something that offers distinct benefits and gives them an edge.Act now: Motivate an immediate response with a limited-time offer.Everything included/everything you need: Establish that your product or service is all your customers will have to buy in order to achieve their goal.Never: Use this to point out a “negative benefit,” such as “never worry again,” or “never overpay again.”New: Like “free,” “new” has the ability to make people sit up and take notice.Save: The best, clearest word to showcase monetary or time savings.Proven: Remind customers that your product, service or business is tried and true.Safe and effective: Minimize risk perception for health and monetary loss.Powerful: Let customers know that your business, product or service is robust.Real results: Everyone wants results.Secret: Is your product or service the secret to success? Let customers know you can reveal that secret.The: This implies your solution is the be-all and end-all. Consider the difference: “3 Solutions for Marketing Success” vs. “The 3 Solutions for Marketing Success.”Instant: Instant access or downloads are more appealing than waiting.How to…: Help your readers accomplish a challenging task or goal.Elite: Invite newbies to join the highly desirable club you’re hosting.Premium: Premium helps denote high quality.Caused by: If your email campaigns build a case for your product, transitional phrases such as “caused by,” “therefore” and “thus” reinforce the logic of a purchase.More: Do you offer more than your competitors? Show it.Bargain: Customers want a great deal.No obligation: Create a win-win situation for your customers.100% money-back guarantee: Again, no risk.Huge: A large discount or outstanding offer is difficult to resist.Wealth: If you’re selling products and services related to money, wealth is a desirable word for customers.